Books For Beginners

Written by Mike Basman, this is a great introduction to chess, as well as a source of invaluable ideas for novices. Essential knowledge, presented with excellent cartoons and text.
Buy at amazon

Another book by Mike Basman, this is a bigger introduction to chess, with clear explanations, good pictures and well-proven ideas. He was my chess coach so I could be biased!
http://www.amazon.co.uk/exec/obidos/ASIN/0751362298/chessforkids-21

This volume of twelve thorough lessons takes the reader from beginner to winner. Each chapter has lots of puzzles to solve, and short games to play through.
http://www.amazon.co.uk/exec/obidos/ASIN/1889323004/chessforkids-21