Written by Mike Basman, this is a great introduction to chess, as well as a source of invaluable ideas for novices. Essential knowledge, presented with excellent cartoons and text.
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Another book by Mike Basman, this is a bigger introduction to chess, with clear explanations, good pictures and well-proven ideas. He was my chess coach so I could be biased!
This volume of twelve thorough lessons takes the reader from beginner to winner. Each chapter has lots of puzzles to solve, and short games to play through.